The Maker

OTOTO Design

Tel Aviv · Est. 2004 · Founded by Ori Saidi and Daniel Gassner

It’s this creative spark that brought together Ori Saidi and Daniel Gassner when they met at the Ascola School of Art and Design. From there, they founded OTOTO, a design studio with functional household items that have a playful twist.

Inspired by fairy tales and myths, their unique products are distributed internationally to over 30 countries and can be found in museums and design stores. OTOTO believes in infusing humor into every gadget while prioritizing functionality. We’re always searching for new ideas that set our creativity ablaze and whose construction can be appreciated by design aficionados and newbies alike. OTOTO, meaning 'any minute now' in Hebrew, captures the spirit that innovative ideas can strike at any moment.

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